There’s Madness to Our Method

InterSeller’s documented method means business for your business.

InterSeller has developed, refined and redeveloped this process since 1998. And it’s not perfected yet – we’ll find even more ways to improve it. After studying, applying and experimenting with new ways to make your web site work, it works harder than you can imagine.

Follow along with the creative steps to success:

Define the Project

1. Discovery
   1. Gathering Information
   2. Understanding your Audience
   3. Analyzing your industry
   4. Developing functional requirements
2. Planning
   1. Creating a Project Plan
   2. Setting the Budget
   3. Creating Schedules
   4. Assigning Your Project Team
   5. Setting Up Staging Areas
   6. Planning for User Testing
3. Clarification
   1. Determining Overall Goals
   2. Preparing a Communication Brief
   3. Kicking Off the Project

Develop Site Structure

1. Content – View
   1. Addressing Content
   2. Auditing Existing Content
   3. Outlining Content
   4. Creating a Content Delivery Plan
2. Site – View
   1. Sitemapping
   2. Addressing Existing Site Organization
   3. Setting Naming Conventions
3. Page – View
   1. 1. Wireframing
      2. Addressing Navigation
      3. Naming & Labeling
4. User – View
   1. Defining Key User Paths
   2. Developing the HTML Protosite
   3. Creating User Scenarios

Design Visual Interface

1. Creating
   1. Reviewing Site Goals
   2. Developing Concepts
   3. Presenting Designs & Gathering Feedback
2. Confirming
   1. Confirming Flow & Functionality
   2. Testing Functionality
3. Handing Off
   1. Creating Graphic Templates
   2. Creating a Design Style Guide

Build & Integrate

1. Planning
   1. Assessing Project Status
   2. Establishing Guidelines
   3. Setting File Structure
2. Building & Integration
   1. Slicing & Optimizing
   2. Creating HTML Template & Pages
   3. Implementing Light Scripting
   4. Creating & Populating Pages
   5. Integrating Backend Development
3. Testing
   1. Creating a UA Plan
   2. Conducting Usability Testing
   3. Prioritizing & Fixing Bugs
   4. Conducting a Final Check

Launch & Beyond

1. Delivery
   1. Handing Off
   2. Completing the Production Style Guide
   3. Creating the Handoff Packet
   4. Tracking Documentation
   5. Conducting a Postlaunch Meeting
   6. Scheduling Maintenance Training
2. Launch
   1. Preparing an Announcement Plan
   2. Optimizing for Search Engines
   3. Launching the Site
3. Maintenance
   1. Maintaining the Site
   2. Internal vs. External Maintenance Teams
   3. Assessing Maintenance Team Capability
   4. Developing a Maintenance Plan
   5. Confirming Site Security
   6. Planning Iterative Initiatives
   7. Measuring Success