A Japanese advertising company may have gone too far by offering free ad-supported underwear to men who don’t mind turning their undergarments into ad spaces. Is there nowhere left in Tokyo to place an ad?
To get free underwear with ads on them, you register on the Free-UnderPants website —answer a few personal questions (ya think?) about your interests and the kind of ads you will want your wife, girlfriend or one-night stand to be subjected to.
The target audience of these ads is actually the wearers themselves—the company says the men will be exposed to the ads up to eight times a day. Participants get seven pairs of underwear per month—currently, they are only available in men’s boxers.
If they came in Exoficio briefs, I might have to consider a round. Will you rent out your private space for advertising?