1. Introduction
    Describe your business in a short paragraph… this is your elevator story.
  2. Feelings
    How do you want your brand to make others feel?
  3. Look & Feel
    What’s the look you want and how does that feel?
  4. Positioning
    Are you a Walmart or a Rolex?
  5. Likes & Dislikes
    Name a few companies you like and dislike, and why.
  6. Competitors
    Who’s out there we need to beat? How are you different, and what makes you better?
  7. Needs
    What exactly do you need at the end of this project?
  8. Budget
    How much have you allocated to build this project?
  9. Time/Cost/Quality
    Which two of these three is most important? What is your timeline?