Describe your business in a short paragraph… this is your elevator story.
How do you want your brand to make others feel?
- Look & Feel
What’s the look you want and how does that feel?
Are you a Walmart or a Rolex?
- Likes & Dislikes
Name a few companies you like and dislike, and why.
Who’s out there we need to beat? How are you different, and what makes you better?
What exactly do you need at the end of this project?
How much have you allocated to build this project?
Which two of these three is most important? What is your timeline?